A human brand for a sustainability leader

Earthwise Partners is the advisory venture of Kevin Dunckley, a highly respected voice in sustainability, innovation and purpose led business. With more than forty years of experience spanning technology, private equity, NGOs and environmental initiatives, Kevin has built a career around helping organisations connect ideas, unlock opportunities and create meaningful impact. With a growing audience of over 9,000 followers on LinkedIn and a reputation for thoughtful, honest leadership, Earthwise Partners was created as a platform for Kevin to share that experience and support founders building businesses that genuinely improve the world. For our studio, it was a pleasure to help bring this new chapter to life. The goal was to create a brand that reflects Kevin’s personality and approach. Insightful, optimistic and grounded in real world experience. Earthwise needed to feel warm and human while standing apart from the polished but impersonal style often seen across the consultancy world. Following a focused discovery process, we explored the foundations of the business, defining its tone of voice, positioning and personality. From there we developed several creative directions before refining the chosen route into a complete identity system. The final brand balances confident typography, bold black and green tones and a clean, minimal aesthetic that avoids typical corporate consultancy clichés while still communicating credibility and experience.