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We're a brand clarity studio shaping what’s next.

Open laptop displaying a blue and purple screen titled 'Ignition Brand Style Guide' with descriptive text below.
Color palette on an Apple iMac screen showing six optimized colors for screen use with HEX, RGB, and CMYK values.
Red metal water bottle with black cap and silver DTX Pro-Gaming logo on the side.
Open magazines on a dark surface featuring ASOS branding, a person in sheer black top and maroon pants, and text about ASOS's impact on the global economy.
Black circular device with a glossy green screen showing overlapping rounded squares logo, attached to braided green and black cords on a pale green background.
Brand guideline page showing vision and mission with gradient background and key values: Just excellence, Own it, Stay curious.
Focused young male gamer wearing headset using keyboard and mouse in a dimly lit gaming setup.
Stack of brochures titled 'Simplified data-driven decisions for educational leaders' with a smiling woman on the cover and the deesha logo.
Surrey, UK
©2026

Clients

Trusted by global brands, osmil™ brings clarity to service-based businesses.

ASOS

Fashion

Fidelity Int.

Finance

B Lab UK

Economic non-profit

British Library

Public sector

DrayTek

Technology

Ti2 Titanium

Luxury

Ignition Technology

Cybersecurity

Greencore

Food

ASOS

Fashion

Fidelity Int.

Finance

B Lab UK

Economic non-profit

British Library

Public sector

DrayTek

Technology

Ti2 Titanium

Luxury

Ignition Technology

Cybersecurity

Results

Approach

Clarity changes everything. When teams are aligned around a clear brand, communication becomes stronger, decisions become easier, and businesses move forward with confidence. This is what we help businesses design.

feedback

Trusted by entrepreneurs, and enterprise teams.

Timeless, distinctive, and professional.

"I honestly cannot put into words how highly I rate Oliver. The logo designed for Appleby & Townend over six years ago continues to have a huge impact on our business today. It perfectly captures who we are and what we stand for, timeless, distinctive, and professional. What makes it even more special is seeing larger agents locally trying to replicate our design."

Paul Appleby
Managing Director
Logo for Appleby & Townend Estate Agents, Wiltshire. Designed by osmil.

..an invaluable asset to any project.

"I've had the pleasure of working with Oli on various projects over the past couple of years, ranging from smaller campaigns to launching a brand into a new vertical. Oli consistently delivers high-quality work on time and often exceeds expectation. His blend of creativity, professionalism, and strategic thinking makes him an invaluable asset to any project."

Anu Sundaravadivel
Marketing Manager

..a very thorough process

"They took me through a very thorough process to help me understand both my business and customers. This enabled us to both make informed decisions on all design aspects and content of all assets especially the website. I have already recommended them to other people in my professional network who are looking to rebrand or have their website improved to help their online presence."

Ross Macaulay
Managing Director
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